The Duty outlines how you can monitor the outcomes
Firms have to be able to identify poor outcomes and take appropriate action to rectify the causes of the poor outcomes. They must also continuously learn from their focus and awareness of the outcomes that their customers experience in practice.
Firms can expect at every stage of the regulatory lifecycle to be asked to demonstrate how their business models, the actions they have taken, and their culture are focused on good customer outcomes.
Our rules therefore require firms to:
• monitor and regularly review the outcomes their customers are experiencing to ensure that the products and services that firms provide are delivering outcomes consistent with the Duty
• identify where customers or groups of customers are not getting good outcomes and understand why
• have processes in place to adapt and change products and services, or policies and practices, to address any risks or issues identified and stop it occurring again in the future.
A firm’s governing body should review and approve the firm’s assessment of whether it is delivering good outcomes for its customers which are consistent with the Duty and agree any action required, at least annually. |